NEW YORK and LAS VEGAS, January 6, 2010 Sonys new global brand message, make.believe (pronounced make-dot-believe), which was formally introduced by Sir Howard Stringer, Chairman, CEO and President of Sony Corporation, at IFA in Berlin last September, debuts publicly in North America today at the 2010 Consumer Electronics Show in Las Vegas. The make.believe initiative is not a traditional advertising campaign...(read more)
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