Leica Camera AG and Leica Camera Fans Launch Charity Initiative

Solms, Germany (June 29, 2010) - Starting June 30, 2010, Leica Camera AG will donate .50 Euro to the Association for International Cancer Research (AICR) for every new follower to Leicas Twitter account. Leica will donate an additional 1,000 Euros to AICR upon reaching 10,000 followers by July 9, 2010. Benefiting international cancer research, this project is part of an initiative that was launched by Leica enthusiast photographers who met...(read more)

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Tue, 2010-06-29 16:45