To add focus to an image you can keep the subject you wont people to focus on in colour and turn everything else to black and white.
This page contains a snippet of article „How to exclude colour from an image in Photoshop“. The article was originally published on ePHOTOzine Techniques at http://www.ephotozine.com/article/How-to-exclude-colour-from-an-image-in-Photoshop-12605. ShutterNews.com isn't responsible for the article's content.
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